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Baby Boomer Ministry

How to Get New People to Check Out Your 50+ Ministry

I was cleaning out some files the other day and came across one file all about an event that I led for older adults when I was the 50+ ministry director at Central Christian Church in Las Vegas. The event was called the “Remember When Reception” and it reminded me of an important idea that might help those of us who lead older adult ministries. Here is the question for us to consider:

How might we use the momentum of an all-church big event or service to help propel our ministries with older adults forward? Read more

An Update and Some Ministry Encouragement

My sincere apologies for falling off the blog wagon for well over a month. It is still my intention to share weekly articles with you that will help you in your ministry with older adults, baby boomers and the aging experience! (By the way, this is blog post # 50!! – Thanks for reading!)

It has been a busy fall with lots of wonderful ministry opportunities. I’ve crisscrossed the country a couple of times speaking with pastors and church leaders as well as older adults themselves and I’m encouraged that the conversation about older adult ministry and finishing well seems to be growing. But there is still much work to be done!

Let me share just a few encouraging highlights from my travels over the past 2 months: Read more

What the Church Can Learn From Toyota

It seems that everywhere I turn, I discover businesses that are doing things in order to appeal to the aging baby boomer. And these businesses are recognizing that boomers are approaching aging in an entirely different way. Just check out this Toyota commercial that boldly breaks through many myths of aging. Read more

Why Aren't More Leaders Excited About Ministry with the New Old?

More than a year ago in Leadership Journal, Dave Travis, managing director of Leadership Network, mentioned three things in the church that should be changing by now but aren’t. One of these was ministry to the encore generation. Dave said, “With the huge baby boomer population in this demographic, I’m surprised we’re not seeing growth for this sector.”

His words echo my own thoughts. In talking with many pastors, I have found that most of them do not have this area of ministry on their radar. Health care, the travel and leisure industry and even fashion merchandising is paying attention to the bulging numbers of adults in their 50s, 60s and 70s, but the church seems to be ignoring it. Why is this? Here are just a few of my ideas on the subject. Read more

July 20, 201110 months ago

A Powerful Equation

TIME + EXPERIENCE + RESOURCES = SIGNIFICANT KINGDOM IMPACT

Something incredible is happening across the country.  Never before in history have so many people lived into the later years of life with so much health and vitality.  In fact, by the year 2030, nearly a quarter of our population will be 65+ in age.  This is a huge group of people with the ability to make a powerful impact for Christ.  Just consider what they have to offer: Read more

Helping Empty-Nesters Draw Their Adult Children Back to Christ

In my ministry I often hear about the deep concern older adults have for their adult children. In fact, one of the major concerns facing many empty-nest adults today is that their adult children are no longer following Christ. I can walk into an empty-nesters Sunday school class, a coffee shop where older men are gathered for prayer, or even a nursing home chapel service and nearly guarantee you that someone is very burdened over an adult child who has wandered from the faith. This is a real issue facing millions of adults today and this is why I want to let you know of a valuable resource. Read more

Three Ways to Help Boomers Navigate Work, Retirement and Ministry

Work and Retirement. These words seem like complete opposites, but more and more these two words are showing up in the same sentence as baby boomers re-invent their retirement years. Boomers want to make a difference with their lives, and whether they choose to work for pay or work in a volunteer capacity, we want them to focus their lives towards Kingdom work. How can we help them do this? Read more

A Boomer Bash

Ministry with boomers. We know it’s important. We know millions of people need it. So what do we do? A church that is effectively ministering with the new old will have a variety of components, including service, intergenerational ministry and spiritual growth. But one element of ministry with boomers is providing them with places to connect with their peers. Read more

Different Generations and Different Needs means Different Ministries

Last Thursday I wrote about one church’s attempt to recruit people over 50 into the current senior adult ministry. The week after this church listed the qualifications for being a senior, they wrote about various activities and programs of the senior adult ministry. Here are several of them that were listed in the church bulletin: Read more

The New Old

Last Thursday, Ed Stetzer invited me to write a guest post on his blog, “Thursday is for Thinkers”. I’m re-posting the article below. I hope it is helpful as we all try to sort out what ministry with the new old looks like.

Well, it’s here. The year 2011. And people like me who have spent their entire ministry, work and academic life immersed in the field of aging and older adult ministry have been anticipating this year for a long time. Just a few weeks ago when January 1st rolled around, the first of 78 million baby boomers turned 65. Pew Research Center reports that 10,000 adults are turning 65 each day and that in 20 years, almost 20% of our population will be over the age of 65.

In the past month there has been a surge of news articles and stories on the topic of aging baby boomers, a group I like to refer to as ‘the new old.’ These are adults who are primarily between the age of 50 to 70 and view the later years of life in a completely different way than their parent’s generation. The new old are active, involved and anything but ‘old’.

Government, health care, fashion merchandising and a host of other businesses are giving serious attention to the implications of this huge demographic.

And it’s time the Church enters into the conversation.

How do we respond to this phenomenon? What do we need to know?

Here are 4 key issues we must consider.

1. The new old are approaching aging in a much different way than preceding generations. For starters, leading-edge baby boomers and those just slightly older, do not like the word senior and they reject just about anything that smacks of old age.

I’ve had more than one frustrated church leader tell me, “We can’t get those sixty-year olds to attend our senior adult activities!” One primary reason for this is because the new old, do not consider themselves to be seniors and for the most part, they are never going to fold into the existing senior adult ministry at a church. They are not interested in potluck luncheons or bus trips. While some of these ministry ideas have worked in the past, they are not going to reach this new generation of older adults.

Community senior centers are discovering this and making adjustments like taking out the shuffleboard court and putting in fitness centers. Some retirement communities are even removing the names ‘senior’ and ‘retirement’ from their titles. The Church will need to follow suit.

A handful of churches across the country are creating boomer ministries (separate from their senior adult ministries) and are calling these new ministries Encore, Adult Impact or simply Boomer ministry. Whatever the format, we need different ministry names, fresh ideas and a whole new approach to how we do things.

2. The new old are reinventing retirement. The New Retirement Survey conducted by Merrill Lynch found that 76% of boomers want to keep working in some fashion during retirement. Many adults want to retire from their current career and launch into something new, like part-time work or a job that has flexibility. The type of jobs boomers are most interested in are working in the nonprofit sector, starting their own business, or just doing a fun job that is less stressful. One thing is certain. Boomers do not plan to sit in a rocking chair and simply relax for the next 20 years of their lives. They want their retirement years to include a component of work – either paid employment or a significant volunteer role.

3. Not all older adults are Christians. I know that sounds so simple, but think about this for a moment. Many churches invest a lot of time, staff and resources into children’s and youth ministry – which is important – but few churches are intentional and strategic about reaching the millions of older adults who do not have a relationship with Christ. Ironically, there are some characteristics among 50+ age adults that make them very receptive to the gospel. They are facing a number of life transitions such as caring for aging parents, concerns about their own heath and mortality, financial worries, and evolving relationships with their adult children and grandchildren. All of these stresses provide great opportunities for communities of faith to reach out with ministry. Boomers are also receptive because they are searching for purpose. They are entering a new phase of life and are asking questions like, “now that I am getting older, my work life is changing and the children are out of the house, what is it that gives my life meaning?” Obviously, Christ-followers hold the only true answer to that question.

I’ve been thrilled to learn of a few church plants and multi-site venues that are purposing to reach out to this age group. But we need more.

4. Aging boomers have the potential to make a tremendous Kingdom impact with their lives. They have time, experience and resources and they want to participate in purposeful endeavors that will benefit others. As these adults enter their retirement years, they desire to do more than staple newsletters, fold bulletins and make coffee. One man said about his retirement: “I want to give my time to ministry through my church, but I’d like to do more than be an usher.” These are adults that can lead community efforts to help with homelessness, give hours each week to mentoring children at an underprivileged school, serve for an extended time overseas, counsel those who are facing unemployment and on and on the list goes. It is imperative that we open our eyes and recognize the potential of this generation and then find ways to unleash them into ministry. My fear is that if the Church does not engage them, they will look elsewhere.

Never before in history have so many adults moved into their later years of life with so much health and vitality. We have a window of opportunity right now to harness the capacity of this enormous generation. To grow them up as disciples of Christ and to mobilize them for His mission. Let’s not miss the chance.

What are the barriers you’ve seen that keep us from developing robust ministries with aging boomers in our churches and communities? What are you doing in your ministry context to reach out to this age group and tap into their ministry potential? What other comments and ideas do you have about ministry with the new old?

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