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Baby Boomers On Facebook

Baby Boomers are fastest growing group on Facebook as it sets record at 500 million users

This news article caught my attention as it yet again serves as a reminder that Baby Boomers do not fit the aging stereotypes.

Here are a few quotes from the article:

According to a recent report issued by the Nielsen Wire, “today’s middle aged and older consumers are different than their predecessors. The conventional wisdom that they spend little, resist technology and are slow to adopt new products needs to be re-assessed.”

Nielsen says that  “Boomers are an affluent group who adopt technology with enthusiasm “and have also “shown a willingness to try new brands and products.”

Check out the entire article and then share your thoughts.

How have you seen Baby Boomers defy aging stereotypes?

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2 comments

  • October 14, 2010 3:07 amPosted 14 years ago
    Dutas

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  • October 14, 2010 3:08 amPosted 14 years ago
    Dutas

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    Reply

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