The Boomer Director
While I said in an earlier post that the church seems to be slow to wake-up to the need for ministry with aging baby boomers, I have also been thrilled to see some talk about the future of this ministry. In March, Church Executive published an article by Sam Rainer where he forecasted some new church staff positions to emerge by the year 2020. One of the seven positions he mentioned was The Boomer Director. He wrote, “…there is a large generational divide between the Builders and the Boomers—as big a divide as the one between Generation X and the Boomers. The ministry that reached the Builders will not reach the Boomers. And it all starts with the name. Boomers do not like to be called “seniors,” so if you think that your existing seniors ministry will attract Boomers, you’re probably not going to reach many Boomers.”
Say it again, Sam. Say it again. Boomers don’t want to be called a senior.
Not only do boomers not like to be called senior, they are also approaching the later years of life with a desire to make a difference. One of the best investments a church can make is hiring a boomer minister who will give leadership to equipping and unleashing boomers for meaningful ministry.
Green Acres Baptist Church in Tyler, Texas has a staff pastor with the title, “minister of adult impact”. The ministry works at engaging any adult in service, but a special focus of the ministry is the baby boomer. Adult Impact has socials, travel opportunities and classes targeted towards the baby boomer. There is a separate ministry (called Forerunners) for the senior adults.
First Evangelical Free Church in Rockford, Illinois is another church that has recently hired someone to minister exclusively with the boomer age group. The ministry is called MAXlife and once again, is separate from the senior adult ministry of the church.
Whether we call the person a boomer director, minister of adult impact or some other title – one thing is certain – churches who want to be in step with the demographic trends of our time will give serious consideration to this ministry position.
Do you know of any churches who are intentionally ministering with this generation and perhaps have even hired a boomer minister or something of that equivalent?